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Influencer Agreement - Legal Contract Between Brands and Social Media Promoters
An Influencer Agreement is a legal contract that spells out the working relationship between a company and someone who promotes their products or services on social media. This document protects both parties by clearly defining what's expected, what will be delivered, and how the influencer will be paid.
Your Influencer Agreement made in Bind will include:
Party Information
All the key details about who's involved in the agreement - the company's name, where they're registered, their address, and the influencer's name and contact information. This section establishes who's legally bound by the contract.
Deliverables
A clear outline of what the influencer needs to create and share, including the type of content, how often they'll post, which social media platforms they'll use, and how long the partnership will last. This section also covers content standards like following brand guidelines and properly disclosing sponsored content.
Content Approval Process
The steps for getting content approved before it goes live, including how many days in advance content needs to be submitted, how feedback will be handled, and what happens if the company doesn't respond within the agreed timeframe.
Compensation and Payment Terms
Details about how much the influencer will be paid, when payments will happen, and any additional perks like free products. This section also clarifies that the influencer is an independent contractor, not an employee.
Term and Termination
When the agreement starts and ends, and how either party can end it early. This section explains what happens with payments if the agreement ends early and what materials need to be returned.
Confidentiality
Rules about keeping company information private, including what the influencer can and can't share about the brand beyond what's in their approved content.
Intellectual Property Rights
Who owns the content created during the partnership and how it can be used both during and after the campaign ends.
Indemnification and Warranties
Promises from both sides about following the law and what happens if something goes wrong. This section protects both parties from potential legal issues.
Liability Limitations
Restrictions on what kinds of financial damages can be claimed and the maximum amount that either party might have to pay if there's a dispute.
Governing Law and Jurisdiction
Which country's or state's laws apply to the agreement and where any legal disputes would be handled.
General Provisions
Various legal clauses covering things like making changes to the agreement, what happens during unexpected events, and how disputes will be resolved.
Creating an Influencer Agreement through Bind ensures both the brand and influencer have clear expectations and legal protection. The document can be electronically signed by both parties, creating a legally binding contract that helps prevent misunderstandings and protects everyone's interests throughout the partnership.
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