Advertising Sales Agreement
An Advertising Sales Agreement is a contract between a publisher or media platform and an advertiser or agency, outlining the terms under which advertising space will be sold and displayed. It defines the scope, duration, placement, fees, and content standards for the ads. This agreement is essential to avoid disputes, ensure legal compliance, and protect both parties’ financial and reputational interests.
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Advertising Sales Agreement - Secure a Contract for Ad Placements
An Advertising Sales Agreement is a contract between a publisher or media platform and an advertiser, outlining the terms under which advertising space will be sold. This document is essential to avoid disputes, ensure legal compliance, and protect both parties’ financial and reputational interests.
Party Information
This section identifies the publisher (the company selling the ad space) and the advertiser (the company buying it). You'll provide the full legal names, addresses, and registration details for both parties.
Advertising Space & Campaign Details
The agreement specifies the details of the ad campaign, including ad formats, where the ads will be placed, the duration of the campaign, and any guaranteed metrics like a minimum number of impressions.
Content & Approval
This section clarifies that all advertising content is subject to the publisher’s prior review and written approval. It also states that the advertiser's materials must comply with all applicable laws and industry standards.
Fees & Payment Terms
The agreement details the total campaign fee and the payment schedule. It outlines how payments should be made and specifies the interest rate that will be applied to any late payments.
Intellectual Property
This section confirms that the advertiser retains ownership of their advertising content, such as logos and trademarks. It grants the publisher a limited, non-exclusive license to use the content solely for the purpose of running the agreed-upon campaign.
Termination
The agreement outlines the conditions under which either party can end the contract early. It also clarifies what happens to any prepaid fees in the event of early termination.
Limitation of Liability
This provision sets clear limits on the financial and legal responsibility of each party in case a problem arises. It helps protect both the publisher and the advertiser from excessive claims for damages.
Governing Law and Jurisdiction
This is a crucial section for any international agreement. It specifies which country's laws will govern the contract and which courts will have exclusive jurisdiction over any disputes. This provides a clear legal framework and a predictable path for conflict resolution.
Creating an Advertising Sales Agreement with Bind is the easiest way to manage your ad sales. Our tool guides you to create a comprehensive and legally sound document that protects your business. Once the agreement is ready, you can sign it electronically, making the entire process fast and secure.
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